Marketing Analysis

Quick Web worked with Microsoft to create a full Marketing Analysis system, used internally within Microsoft UK for four years, to manage their UK marketing programmes. With the ability to map out current and proposed marketing campaigns based on message, key dates and cost, the system ensured that Microsoft gave a consistent message to their customer-base.

Momentum is a full marketing analysis framework that can be customised for your organisation, small or large.

The framework enables you to track your marketing campaigns across different media types, be it online, press, broadcast, direct mail or any other user defined method (including drinks coasters and taxi cabs). The dates, costs, returns and any other metric can be captured across these media types, so that you can report on what is working and what isn't.

The ability to see at a glance which campaigns are active, which campaigns are planned and when they start and end means that you can plan your campaigns in advance, and ensure that you send a single coherent message to your customers.